Yadah Korea is scheduled to be opened with 5 types of Anti Trouble Line in Rakuten Japan as a Korea Cosmetic Pavilion. A total of 10 Korean brands will be sold through the Korean Pavilion from the beginning of February. Rakuten Japan is the largest Internet shopping mall in Japan and one of the largest markets in the Japanese cosmetics market. We are going to look at the response of Japanese consumers to Yadah’s best-selling product, Anti Trouble Line. At present, we only sell color cosmetics to the Japanese market, and we believe that sales of basic lines are an opportunity to raise brand awareness with existing sales products. We will keep you posted on any updated news for Rakuten Japan
Category Archives: YADAH JAPAN
YADAH JAPAN
Yadah Japan started the advertisement on train straps in a woman-only vehicle of KEIO Line (in Tokyo) for 1 year from April 27. As you can see from the pictures, the face and silhouette of Yadah character hang on every train handle. Yadah Japan aims at strengthening YADAH brand and product awareness and extending the promotion program. They also expect to increase an access frequency to their official home page which leads to the e-commerce malls and cosmetic shops.
OLYMPUS DIGITAL CAMERA
OLYMPUS DIGITAL CAMERA
OLYMPUS DIGITAL CAMERA
We are very excited to see their next step!
YADAH JAPAN
YADAH Japan posted an advertisement Yadah Air Powder Pact on Bea’s Up magazine in June, 2016. Beats Up(Beads up) is a beauty magazine that Seven & I Publishing has published monthly. It focuses on female beauty, fashion and life style. The magazine is very popular in Japan. The Yadah Air Powder Pact embellishes the skin and camouflages pores and wrinkles to make a flawless skin with lightweight texture and matt finish. Also, based on sliding Blurry Powder, YADAH’s Air Powder Pact guarantees smooth, flawless, all-matte coverage of wrinkles and pores, and elaborates a flawless, HD makeup. Beats Up makes a recommendation to teenagers who just start make-up as well as adults who care pores and wrinkles to use Yadah products. YADAH Japan aims at strengthening YADAH brand and product awareness and extending promotion program.
We are very excited to see their next step!
YADAH in KCON 2016 JAPAN
As we informed in the last week’s news letter, YADAH Korea participated in KCON 2016 for thee days from 8th to 10th of April in Makuhari Messe which is one of the biggest convention center in Japan. KCON is an annual K-Pop convention events and aims at establishing an annual flagship event that will introduce Korean culture, service and products. There was a concert performance where many famous Korean singers performed at the stage and their fan service was excellent. And at the exhibition, various people visited our booth and experienced our products on the spot. Especially, most visitors interested in Yadah character and loved to buy Yadah products. Meanwhile, Yadah All day cushion and tint were sold out after tests by customers who are unfamiliar with Yadah at the sales promotion event. We therefore expect that Yadah’s products with unique characters and mild ingredients will establish its brand in Japan as Yadah successfully entered the online market in Japan, 2015.
YADAH in KCON 2016 JAPAN
YADAH Korea participated in KCON 2016 for thee days from 8th to 10th of April in Makuhari Messe which is one of the biggest convention center in Japan. KCON is an annual K-Pop convention events, which held in the United States and Japan. KCON aims at establishing an annual flagship event that will improve the experience of Korean culture, service and products. At the exhibition, various people visited our booth and experienced our products on the spot. We will provide more of up-todate news for KCON 2016 new week. please expect to see lots of exciting stories.
YADAH 