Recently, SNS marketing activities gets more popular among YADAH’s overseas markets. And YADAH Malaysia is one the best example of using SNS as a great marketing channel. As YADAH Malaysia informs us, Instagram is the most popular platform among their customers so they regularly post product images per concept through their Instagram channel.
Moreover, Yadah Malaysia collaborated with Kittie Yiyi who founded a womenswear label based in Kuala Lumpur, Malaysia. Kittie launched her first collection at KL Fashion Week 2014. With the huge response from the crowd, she had gain more confident in the industry. Now she continues ‘wow’ the audience with her collection (SS 2016) and now, Kittie Yiyi is finally selling online and ready to sell to all over the world. She also keeps promoting Yadah products with Yadah Malaysia.
We support their aggressive marketing with famous SNS stars. We welcome you to YADAH Malaysia’s Instagram and press ‘Love’ for them.
We lauched the renewed version of Auto Lip Crayon which is our best seller product among color cosmetics in December. It is long-wearing and light weight lip crayon. It creates rich color with a soft-matte finish. Its natural ingredients such as Macadamia seed oil moisturizes and soothes lips. It has 7 colors that 01 Dazzling Red, 02 Tangerine Orange, 03 Pink Holic, 04 Rose Coral, 05 Cotton Candy, 06 Plum Burgundy and 07 Rose Beige.
In the mean time, we released the viral video for SNS marketing promotion with our model. In the clip, she suggests suitable colors for you and many customers saw our brand throughout the film. On this wise we will keep you posted our ongoing marketing activities for SNS. If you have any marketing activities such as collaboration, please let us know. We will support the promotion as best we can.
As we announced on Dec 1st, we have a YADAH promotional model and took shots and films with her.
During December, we carry on an event called, ‘Find Yadah products the model uses’ using the film. To whom share the video and press the ‘Like’ button, we will provide our best selling products Anti-T set. The winners will be announced on Dec 20. Please follow the steps below for your engagement.
Step1) Visit Yadah official facebook and watch the video for ‘Find Yadah products the model uses’.
Step2) Press the ‘Like’ button and share the image.
Step3) After sharing, post comments including the products the model uses and tag your friends.
The event is only on Yadah facebook page and your active participation is strongly encouraged. Yadah Korea plans to release the serial video contents on Facebook and Instagram with viral and inform videos as part of our marketing promotion. We need your active participation on the event.
YADAH Hongkong posted an advertisement for Christmas promotion on East Week in December, 2016. East Week (Chinese: 東周刊, Jyutping: dung1 zau1 hon1) is a Hong Kong-based weekly Chinese language magazine which was established by Oriental Group on 29 October 1992 and sold to the Emperor Group in September 2001. It is now owned by Global China Group Holdings Limited, and published by China Touch Media Solutions & Services Limited. East Week is published every Wednesday, in three sections, Entertainment, Political, Social and Financial Issues and Discovering Food in Hong Kong. Yadah Hongkong promotes All Day Set for girls and Men’s Gift Box for men as a perfect Christmas gift. There are My Hero All in one, My Hero Foam Cleanser and Silky Fit BB Cream in the men’s gift box. My Hero All in one is quick and convenient All 3 (toner/emulsion/serum) in one solution for men and rich in natural minerals gently exfoliate to reveal softer and silkier skin while pure natural ingredient provides deep hydration and nutrients.
YADAH Hongkong aims at strengthening YADAH brand and product awareness and extending promotion program. We are very excited to see their next step!
Yadah Hongkong attended the Cosmetic & Perfumery Association of Hongkong at Kowloon Bay international exhibition centre on Dec 5. Yadah Hongkong is one of the sponsors of the association. At the event, Yadah Men’s Gift Box was sponsered by Yadah Hongkong. In the mean time, Yadah Hongkong plans to hold various promotion continuously.
YADAH Korea participateded in Cosmobeaute Kazakhstan 2016 for three days from 23 to 25 of November. It is an important B2B event in Central Asia in the sphere of beauty, professional cosmetics and aesthetic medicine will be held in Atakent Exhibition Complex.
Cosmobeaute is internationally recognised series of trade exhibitions for Beauty Industry in South East Asia.
It has been a platform for the beauty trade professionals within the Southeast Asia region ever since year. Launched in year 2005 in Malaysia, Cosmobeauté has stretched its arms to Indonesia (2006) and Vietnam (2008) and Myanmar (2014), gradually recognised as the leading professional beauty trade exhibitions in Southeast Asia region.
This year is our first year exhibiting a project at the Cosmobeaute Kazakhstan, and all the staffs, participated have worked hard to prepare for the show and sale.
Yadah was able to draw more overseas attention during the event and wonderful opportunity meeting with lots of potential buyers in the cosmetics field, especially expending our overseas market. At the fair, one of the our newproducts, Quick Tattoo Brow Gel was very hot as expected. We will keep overseas customers posted of the value and excellence of our products in accordance with Korean cosmetics status by attending in the international exhibition.