NEW PRODUCT LAUNCH EVENT

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From April 19th to May 1st, Yadah recruits people who would like to test our new product, Oh my sun slush. The winners will be announced
on May 3rd. In order to attend this event, the steps are as below;
Step1) Share our event through your SNS.
Step2) Find relevant event page and leave comments including specific reason why you want to apply the event and so on.
We are waiting for your active participations.

STORY OF YADAH SUN SLUSH

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As we announced in the previous news letter, we are going to release Oh My Sun Slush on 29th of April. As an effective promotion of this brand new product, we are posting stories of manufacturing process of Oh My Sun Slush.
Step1) Taking Cactus(Opunitia ficus-indica) 
Organic Opuntia Ficus Indica, the key ingredient, is one sort of cactus which is native to Korea. As it grows for four seasons even under -20℃ in winter, it obviously has powerful immunity effect. Also, it consists of 99% water with abundant mineral and amino acid therefore it has strong moisturizing and soothing effect.
Step2) Designing the concept of Oh my sun slush 
Our design team worked hard to convey a sense of energy and strength of the main ingredient with it’s key color and name by using the characteristic of raw materials.
Step3) Containing 56% of Cactus into the tube
Opuntia Ficus Indica is selected on its purpose, replacing the amount of water. Approximately 56% of Opuntia Ficus Indica is contained in Oh my sun slush.
We upload a new story for the new product on everyday base. So please expect to see lots of exciting stories. For your information, we will send real samples for Oh my sun slush in this week.

YADAH in KCON 2016 JAPAN

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As we informed in the last week’s news letter, YADAH Korea participated in KCON 2016 for thee days from 8th to 10th of April in Makuhari Messe which is one of the biggest convention center in Japan. KCON is an annual K-Pop convention events and aims at establishing an annual flagship event that will introduce Korean culture, service and products. There was a concert performance where many famous Korean singers performed at the stage and their fan service was excellent. And at the exhibition, various people visited our booth and experienced our products on the spot. Especially, most visitors interested in Yadah character and loved to buy Yadah products. Meanwhile, Yadah All day cushion and tint were sold out after tests by customers who are unfamiliar with Yadah at the sales promotion event. We therefore expect that Yadah’s products with unique characters and mild ingredients will establish its brand in Japan as Yadah successfully entered the online market in Japan, 2015.

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YADAH HONGKONG

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YADAH Hongkong launches Yadah brand in Angel Cosmetics, Hongkong. Angel Cosmetics is one of the leading cosmetic retail shops and established its first store in 1979. It carries a thousand of brands worldwide with affordable price. The product lines include skincare, make-up, hair products, beauty accessories and men’s cares. Yadah Hongkong plans to open 2 additional Angel Cosmetics branches selling our products soon. Then we have 6 Angel Cosmetics store in Hongkong. In April and June, Yadah will be a part of SaSa stores and Manning also. We expect that our products are exposed to more customers including visitors and getting their attention through this opportunity.

YADAH in KCON 2016 JAPAN

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YADAH Korea participated in KCON 2016 for thee days from 8th to 10th of April in Makuhari Messe which is one of the biggest convention center in Japan. KCON is an annual K-Pop convention events, which held in the United States and Japan. KCON aims at establishing an annual flagship event that will improve the experience of Korean culture, service and products. At the exhibition, various people visited our booth and experienced our products on the spot. We will provide more of up-todate news for KCON 2016 new week. please expect to see lots of exciting stories.

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