In 2016, Yadah Korea started active marketing promotion with B5M. B5M is one of the fastest growing cross-border e-commerce platforms for Chinese consumers and merchants. B5M has number of offices in Shanghai, Seoul, and Tokyo with a strong local management team in each country and offers the most comprehensive Korean and Japanese products through its own B2C platform “Banghaibei” and B2B platform “Bang5cai”. B5M’s first brand shop is officially launched on May 22nd, 2016 in Sinan Mansions, Shanghai. B5M’s Korean and Japanese culture shops and coffee house, in collaboration with TOM N TOMS provides B5M’s customers a pleasant leisure experience with drinks, foods, and trendy overseas products. Yadah entered in Sinan Mansions and the second brand shop in Donghua University, Shanghai as well. Customers can see Yadah products on display and buy the goods using QR code. We plan to hold various promotion continuously with B5M and are confident that many customers in Shanghai will get more chance to know Yadah through these locations.
In 2016, Yadah Korea started active online marketing promotion through SNS. Yadah uploaded inform videos for our main products and the videos portrayed each line’s natural ingredients and their effects briefly. This time, Yadah Korea released how to videos on Facebook page, Youtube, and Instagram. We collaborate with CHES, a well-known beauty creator on Youtube. She would teach you how to use Yadah’s skin care and make-up line. Yadah Korea plans to release the serial video contents on Facebook and Instagram with viral and inform videos as part of our marketing promotion. We need your active participation on the event.
On August 6th, YADAH Hongkong launched ‘Make-up Class’ by a makeup artist，“Yoko Liu” in Prince Edward Branch of Angel Cosmetics, Hongkong. Angel Cosmetics is one of the leading cosmetic retail shops and established its first store in 1979. It carries a thousand of brands worldwide at an affordable price. Their product lines include skincare, make-up, hair products, beauty accessories and men’s cares. Over 50 participants including the fans of Yadah paid a visit to the class and, Alan, a famous Hongkong singer and a model for Yadah Hongkong visited and helped promot Yadah products. Welcoming remarks, the artist performed a demonstration on Alan’s face by showing make-up with Yadah products. The attendees were very satisfied with this event and some winners were given Yadah products as a gift. In the mean time, Yadah Hongkong plans to hold various promotion continuously. We greatly appreciate their effort and confident that many customers in Hongkong will become aware of Yadah through this event.
From July 22 to August 7, Yadah has been carrying on an event called, ‘My Sister’s Cosmetics’. To whom share the video and press the ‘Like’ button, we will provide our best selling products Anti-T set. The winners will be announced on August 8. Please follow the steps below for your engagement,
Step1) Visit Yadah official facebook and watch the video for ‘My Sister’s Cosmetics’.
Step2) Press the ‘Like’ button and share the image.
Step3) After sharing, post comments to tag your friends
The event is only on Yadah facebook and your active participation is strongly encouraged. Yadah Korea plans to release the serial video contents on Facebook and Instagram with viral and inform videos as part of our marketing promotion. We need your active participation on the event.
On July 18th, Yadah Taiwan aggressively promoted two of best products, ‘Yadah W-boosting foam cleanser’ and ‘White boosting toner’ on FTV ‘Shopping Master’ program. At the show, Wan Wei, a well-known make-up master in Taiwan and China, and a beautiful dermatology doctor made an informative appreance. They explained advantages of using foam cleanser and cream including 7 ingredients certified from Ecocert in those two products. Tremendous popularity by customers will make the continous exposure on the show soon. Please visit youtube now.