Yamaha Korea opened a store in Lotte La Cosmetique in Honda, and the store have been getting good responses from customers and with that being supportive, Lotte department agreed to open additional stores and last Tuesday(May 24th) we officially opened a store in Lotte ‘La cosmetique’ in Cheongju. La cosmetique is one of premium cosmetic multi-shops by Lotte department store, and now they are expanding their business to every parts of Korea, especially in Seoul. We expect to get more brand awareness and product exposure with the customers including foreign visitors through the stores.
YADAH Japan posted an advertisement Yadah Air Powder Pact on Bea’s Up magazine in June, 2016. Beats Up(Beads up) is a beauty magazine that Seven & I Publishing has published monthly. It focuses on female beauty, fashion and life style. The magazine is very popular in Japan. The Yadah Air Powder Pact embellishes the skin and camouflages pores and wrinkles to make a flawless skin with lightweight texture and matt finish. Also, based on sliding Blurry Powder, YADAH’s Air Powder Pact guarantees smooth, flawless, all-matte coverage of wrinkles and pores, and elaborates a flawless, HD makeup. Beats Up makes a recommendation to teenagers who just start make-up as well as adults who care pores and wrinkles to use Yadah products. YADAH Japan aims at strengthening YADAH brand and product awareness and extending promotion program.
We are very excited to see their next step!
Yadah Korea participated in Beautyworld Middle East 2016 from May 15 to 17. Beauty world Middle East is the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East and one of the top 5 exhibitions worldwide. The 21st event welcomed over 37,000 visitors and featured over 1,500 exhibitors from 60 countries. This year is our first year exhibiting a project at the Beauty world Middle East, Dubai, and all the staffs, participated have worked hard to prepare for the show and sale. Yadah was able to draw more overseas attention during the event and wonderful opportunity meeting with lots of potential buyers in the cosmetics field, especially expending our overseas market. At the fair, one of the our new products, Oh my sun slush was very hot as expected. We will keep overseas customers posted of the value and excellence of our products in accordance with Korean cosmetics status by attending in the international exhibition.
We will laugh new men’s line ‘My Hero All In One’ and ‘My Hero Foam Cleanser’. As part of our launching promotion, starting from May 4th to 18th, Yadah recruits participants who would like to test our new men’s product, My Hero All In One.
The winners will be announced on May 20th. The participation process are as following;
First, Share our event through your SNS.
Second, Find relevant event page and leav
YADAH Korea posted reviews and edited tutorials for our products on “Hfanguoshuo” in April, 2016. Hfanguoshuo is a magazine that E&C inter Co.,Ltd publishes every month. The company promotes top tier products and brands in Korea and worldwide, especially in China. The magazine focuses on women’s beauty, fashion and culture in Korea. Currently, the magazine is widely distributed to over 10,000 subscribers including visitors and international students. We are expecting to strengthen YADAH brand and product awareness and thus extending promotion program.