In 2016, Yadah started aggressive online marketing promotion through SNS. Yamaha filmed a video for Anti-T line, one of our main products called ‘Anti-T Recipe’. The video shows Anti-t line’s three natural ingredients and their effects as below.
1)Prickly pear cactus extract in soothing the troubled skin and hydrate skin
2)Raspberry roots extract in helping control sebum excess to clean out troubled skin.
3)Winter green leaf extract in preventing inflamed acne with natural salicylic acid
In addition, Yadah made a new catch phrase ‘Be Your First Love YADAH’. We will continue promoting Yadah as pure cosmetic brand, based on natural ingredients.
YADAH Korea sponsored Oh My Sun Slush for S-OIL CHAMPIONS INVITATIONAL, KLPGA appearing hot rising pro golfers. The golf tournament lasted three days from June 10 to 12 and Yadah supported Oh My Sun Slush to the players. At the games, the players were wearing Oh My Sun Slush and we were glad their feedback was good. There is a deluge of requests for sponsoring YADAH products from a variety of events including athletic games as well as magazines and TV show recently. According to the demand, we are expecting to raise brand awareness through these opportunities.
YADAH Korea participated in exhibition of KCON FRANCE 2016 on June 2 in Accor hotels arena, Paris. KCON is an annual K-Pop convention events, which previously held in the United States, Japan and France. KCON aims at establishing an annual flagship event in order to improve the experience of Korean culture, ‘HALLYU’, service and products. At the exhibition, various visitors came into our stall and browsed our products and experienced our products on the spot. We will provide more of up-to-date news for KCON 2016 shortly. Please expect to see lots of exciting stories.