Yadah participated in ‘Cosmo Beauty Seoul 2017’. Cosmo Beauty Seoul 2017 was held from April 27 to 29 at the COEX A and B Hall in Seoul, hosted by the Korea International Exhibition and the Korea Beauty Industry Association. We hosted various events for buyers and customers at the fair. We sold all the products up to 50% at special price and gave newly launched Jelly mask pack as a gift for visitors who taking a picture of Yadah booth and uploading it to SNS with hash tag. Yadah will use the fair as a venue for brand communication while promoting the brand to domestic and foreign buyers and visitors who have found the fair and actively promoting the excellence of the product. Meanwhile, we plan to participate in ‘Cosmo Beauty Myanmar 2017’ and ‘K-Beauty Expo Vietnam 2017’ in June to promote brand and attract new buyers
Recently, we are in the process of renewing our range of products with better design and quality. The next renewed one is Pure Green Moisturizing Cream. As you can see the image, the design of the container and product package were elegantly changed, but the quality and price remained as before. The renewed cream will be released at home and abroad in June. We have plans for renewing Puregreen Toner and Emulsion as well in 2017. Please expect to see Yadah products that will be renewed in future.
As we announced, we are producing viral videos with various models to promote our brand. From April 21, we have released an event called, ‘Anti-T Story’ by serializing the videos. The theme of Episode 1 is our first encounter. In the video, a woman got the elbow because of her acne problem and then another nice guy confessed to her by giving a present, Anti-t red zero spot cream. The couple’s story will continue to be serialized in the future. Please expect the next one. To whom share the video and press the ‘Like’ button, we will provide our best selling products Anti-t red zero spot cream. The winners will be announced on April 25. The event is only on Yadah facebook page and your active participation is strongly encouraged. Yadah Korea plans to release the serial video contents on Facebook and Instagram with viral and inform videos as part of our marketing promotion. We need your active participation on the event.
Recently, we are in the process of renewing our range of products with better design and quality. The next renewed one is Cleansing Nose Pack. As you can see the images, the color and design were elegantly changed, but the quality and price remained as before. The renewed nose pack will be released at home and abroad in May. We have plans for renewing Puregreen line as well in 2017. Please expect to see Yadah products that will be renewed in future.
In May, Yadah will launch a new product for eye make-up line which is called ‘Quick Dry Liquid Eye Liner’. It is a liquid type eyeliner having 2 colors black and brown that produces crisp, deep eyes with the vivid color. It is possible to adjust the thickness with microfiber brush freely and easy to use even for beginners as it does not spread out with 30 seconds quick drying. It can be painted quickly and easily, and keeps the line clean for a long time without blurring and falling powder. But it is cleansed with only lukewarm water and foam cleanser without a remover. We are highly expecting sales increase through release the new products. If you have any marketing activities such as collaboration, please let us know. We will support the promotion as best we can.