THE 46TH GUANGZHOU INTERNATIONAL BEAUTY EXPO WITH YADAH

YADAH Korea participateded in China International Beauty Expo is a 3 day event being held from 9th March to 11th March 2017 at the China Import & Export Fair Pazhou Complex in Guangzhou, China. The Guangzhou International Beauty Expo is one of the three largest beauty exhibitions in China, with Hong Kong Cosmo Prof Fair and Shanghai Beauty Expo, among the largest cosmetic exhibitions in Asia.

Yadah has introduced new products including jelly mask packs popular in China, and received high interest from local people in China and overseas buyers. Yadah has been participating in Beauty World Middle East held in Dubai in May last year and Cosmo Beauty in Kazakhstan in November, and is showing aggressive action based on popularity in the world market.

We would like to express our gratitude to the Chinese visitors and buyers who visited our booth at the Guangzhou International Beauty Expo and will be active in the global market in the second half of the year based on our popularity in Korea and Chinese markets. So we would like to ask for your expectations for our future.

YADAH IN CHENGDU BEAUTY EXPO 2016

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YADAH Korea participated in Chengdu beauty expo 2016 from Oct 20 to 22.
Chengdu Beauty Expo, founded in November 1997, is China western region’s first Beauty Expo, after organizers Ximei Exhibition, become following the Guangzhou Beauty Expo Shanghai, China the third, Western beauty industry first exhibition. “”4+1”” mode is the unique creation of the Chengdu Beauty Expo exhibition concept, involving professional beauty, cosmetic, medical plastic, professional hairdressing and international brand five major areas.
2016 Chengdu Beauty Expo was high, the exhibition area of over 30000 square meters, more than 800 international and domestic exhibitors, nearly 60000 from Sichuan and the western region of the industry buyers to visit the procurement. The 36th Chengdu Autumn Fair exhibition area reached 40000 square meters, booth 1500, micro business conference, industry and large-scale activities, games and the same interpretation of the forum.
The 8th event welcomed over 55,000 visitors and featured over 500 exhibitors with 700 booths.
All the staffs, participated have worked hard to prepare for the show and sale.
Yamaha was able to draw more overseas attention during the event and wonderful opportunity meeting with lots of potential buyers in the cosmetics field, especially expending our overseas market. At the fair, one of the our new products, Quick Tattoo Brow Gel was very hot as expected. We will keep overseas customers posted of the value and excellence of our products in accordance with Korean cosmetics.

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YADAH x B5M

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In 2016, Yadah Korea started active marketing promotion with B5M. B5M is one of the fastest growing cross-border e-commerce platforms for Chinese consumers and merchants. B5M has number of offices in Shanghai, Seoul, and Tokyo with a strong local management team in each country and offers the most comprehensive Korean and Japanese products through its own B2C platform “Banghaibei” and B2B platform “Bang5cai”. B5M’s first brand shop is officially launched on May 22nd, 2016 in Sinan Mansions, Shanghai. B5M’s Korean and Japanese culture shops and coffee house, in collaboration with TOM N TOMS provides B5M’s customers a pleasant leisure experience with drinks, foods, and trendy overseas products. Yadah entered in Sinan Mansions and the second brand shop in Donghua University, Shanghai as well. Customers can see Yadah products on display and buy the goods using QR code. We plan to hold various promotion continuously with B5M and are confident that many customers in Shanghai will get more chance to know Yadah through these locations.