Yadah Japan started the advertisement on train straps in a woman-only vehicle of KEIO Line (in Tokyo) for 1 year from April 27. As you can see from the pictures, the face and silhouette of Yadah character hang on every train handle. Yadah Japan aims at strengthening YADAH brand and product awareness and extending the promotion program. They also expect to increase an access frequency to their official home page which leads to the e-commerce malls and cosmetic shops.
We are very excited to see their next step!