YADAH Korea will participate at KCON 2016 for thee days from 8th of April in Makuhari Messe which is the one of biggest convention center in Japan. KCON is an annual K-Pop convention event, which held in the nited States and Japan. It started in 2012 and is based in Southern California but expanded to the East Coast and Japan in 2015. KCON is aming at establishing an annual flagship event that will improve the xperiences of Korean culture, service and products. Also, this event will expand into Abu Dhabi, United Arab Emirates with a tentative date set for March 25 in the following year. The media shows great interests in YADAH’s active participation to various overseas exhibition and writes an article about our activity. It is anticipated by those media that Yadah’s products with unique characters and mild ingredients will become more and more popular in Japan as Yadah successfully entered the online market in Japan, 2015. We prepare thoroughly for the exhibiton to bring an optimal result.
Recently, SNS marketing activities gets more popular among YADAH’s overseas markets. And YADAH Malaysia is one example of using SNS as a great marketing channel. As YADAH Malaysia informs us, Instagram is the most popular platform among their customers so they regularly post product images per concept through their Instagram channel. Moreover, Yadah Malaysia hired a famous photographers to create visuals only for Instagram channel and that is why the quality of images is very high. YADAH Malaysia now features Yadah Auto Lip Crayon. We support their aggressive marketing with SNS, We welcome you to YADAH Malaysia’s Instagram and press ‘Love’ for them.
YADAH Korea entered at Street 88 which is a luxury duty free Shop in Sinchon. Street 88 is located in residential hotel, targeting at tourists, especially Chinese tourists. Lots of foreigners visit there so we are looking forward to introduce our brand and products to more customers including foreign visitors.
As Yadah Korea have expanded off-line stores, we get good responses from customers. And now we have additional plans to expand brand stores all across the country. On March 3th, we will officially open a store at ‘Noldagage’ in Hongik Univ. station, one of Korea’s cultural meccas. Noldagage is an unique flagship store located Hongdae, Insa-dong and Bundang that are very popular area in Korea. Taking this opportunity, we will give all of our heart and strength to expand stores and raise brand awareness.
YADAH 