In Malaysia, they launched their own gift pack, named ‘K-Beauty box’, composed of YADAH’s products, for promotion. The video (link: https://www.instagram.com/p/BU8l5WmhhWC/) shows not only packages but short demonstration of individual product to assist consumers. Since Korean wave is spreading all over the world, it was very clever and effective way for them to name the package ‘K-beauty Box’. In this case, not only consumers will be provided with chances to use different kinds of product and realize the value of YADAH, but also be adopted to the product easier through the video. We, YADAH is more than happy to deliver our gratitude for the fresh new ideas and hope to share our partners’ creativities.