Yadah Mongolia launched ‘Make-up Class’ by a makeup artist in Mongolia using Yadah products. Lots of participants including big fans of Yadah paid a visit to the class. Welcoming remarks, the artist performed a demonstration on participant’s face by showing make-up with Yadah products. The attendees were very satisfied with this event and three winners were given Yadah products as a gift. At the event, famous Mongolian actress, Dulguun and Shuudertsetseg visited and promoted Yadah products. In the mean time, Yadah Mongolia plans to hold various promotion continuously. We greatly appreciate their effort and confident that many customers in Mongolia will become aware of Yadah through this event.
In 2016, Yadah started active online marketing promotion through SNS. Yamaha uploaded videos for Anti-T line in the previous week and Puregreen line in this week called ‘Pure Green Recipe’. The video portrays Pure Green line’s three natural ingredients and theireffects as below.
1)Royal Jelly : The natural hydrating factor from tender royal jelly in honey moisturizes deep into the skin.
2)Chamomile Flower Water :Gentle and soft Chamomile flower water is suitable for all skin type, even for babies. And it fully hydrates
3)Soy Bean Oil : Soy bean oil forms the protective layers and keeps the moisture in the skin to protect from drying.
In addition, Yadah made a new catch phrase ‘Be Your First Love YADAH’. We will keep promoting Yadah as pure, natural based cosmetic brand.
Yamaha Korea opened another location in Lotte ‘La cosmetique’ in Busan last year. And the store been getting good responses from the local customers. Lotte department gives us more chances to expand additional display stands unlike other stores as the store has been successful. La cosmetique is one of premium cosmetic multi-shops by Lotte department store in Busan, the second largest city in Korea, and they plan to expand their business to the rest of Korea. We look forward to introducing our brand and products to more customers including foreign visitors